Jewellery News And Features
At the time of publication Beville’s present retailer depend is 26, being situated in three states – Victoria, NSW, and South Australia. In December 2015, the chain opened a new Melbourne CBD store, having exited the Bourke Street Mall in 2011 where it had been positioned for more than a decade. When the lease fell due Bevilles was ‘outbid’ by Swarosvki for the ‘flagship’ location.
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To do that, the corporate believed it was imperative to construct a retail brand. Marketing supervisor Laura Sawade says the decision to launch a Peter W Beck retail model was part of a want to extend demand for the Australian-made wedding ceremony rings. The explosion of jewelry brands may be traced back to round 2004 when Danish jewellery firm Pandora launched its charm bracelets into the Australian market. Of course, there had been well-liked brands before 2004, but nothing like Pandora. …